Stary Norton Halphen Criminal Lawyers

Making the case for first-page search results


"Working with the pitch team has been an absolute pleasure. They are attentive and think outside the box, two characteristics that have really helped us in increasing our online presence and building our client base. "

- Andrew Halphen, Stary Norton Halphen Criminal Lawyers

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The Problem

The legal sector is a highly competitive space, with many high-quality firms competing for a finite amount of clients. Victoria’s leading criminal defence firm, Stary Norton Halphen Criminal Lawyers approached us to improve their organic rankings and Google first-page results, to drive more enquiries.

The Pitch

Following a technical audit of their website, we planned a three-pronged SEO strategy across configuration, content creation and Digital PR. With a strong focus on key-word powered content across the entire site, we would be able to increase traffic based on the many search terms relating to Stary Norton Halphen’s many service areas of criminal defence.

The Performance

22% increase in total website traffic. 19% increase in overall conversions. 61% increase in first-page Google results.