Heide Museum of Modern Art

5,000 followers in 50 days


"The team at pitch have been great to work with. They offered invaluable support and guidance pro bono when we needed to restore our Instagram presence. Their advice and insights were a huge comfort and provided us with a lot of confidence. Since coming on board as our consulting digital marketing agency, they have helped us create a structured social strategy that has helped to re-engage our audience and accelerate our Instagram growth. They were also able to identify unique opportunities within our not-for-profit status through a Google grant, bringing more traffic to our website at an exceptionally low cost. The team have always been generous with their time and their insights."

- Claire Miovich, Heide Museum of Modern Art

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The Problem

Melbourne’s most-loved contemporary art gallery and park, Heide MoMA, had its Instagram account hacked. Overnight, Heide lost close to 90,0000 followers, all of its content, and the username. They came to us to help rebuild.

The Pitch

Our first task was to get back their handle @heidemoma. Check. Next, we had to help accelerate content production, to build up their feed. Check. Then, we had to get their followers back, without any advertising budget. To do this, we leveraged Heide’s relationships with high-profile publications such as Broadsheet Melbourne and the Design Files, to tell the story about their missing account. Not only that, we were able to secure on their behalf a $10,000/month grant with Google for Paid Search.

The Performance

Accelerating audience growth by 300% month on month and attracting 5,000 followers in less than 50 days with no advertising. 5% Instagram engagement rate from more than 140,000 impressions. 73% increase in clicks to their website from Google Search traffic.