"I’ve had the pleasure of working with the pitch.agency team for many years now and I have been impressed from the very start. They are honest, and proactive and have always come to us with ideas and strategic changes that can help better our results. Highly recommend."
- Ashley Lewis, Five Squared Property Group
Property development and management company Five Squared Property Group was undertaking a significant investment in its latest house and land offering, Bloom Clyde North. This offering would house 650 families and provide aged care, education facilities, parks, gardens and more for a whole new community. Our job was to target Melbourne home buyers, develop Bloom’s brand awareness and reputation, and generate enough leads to ultimately sell out the development.
Buying a home isn’t a quick purchase. As such, we needed a long-term strategy with a long sales cycle in mind. Through a combination of organic social content, SEO optimisation and Digital PR, paid social and paid search, we were able to introduce the Bloom brand to active home hunters, and build its reputation as a trusted development through long-form, educational content. Through aggressive paid social retargeting, we would be able to keep Bloom front of mind, and ultimately generate highly primed leads.
Selling out the development a year ahead of schedule with 4,100 enquiries. 250% increase in branded search. 90% decrease in cost per enquiry from Google Ads.