"We’ve worked with pitch. for years and that’s a testament to their skill, work ethic and strategic thinking. During that period, they’ve been able to help 360 Finance achieve continued growth through a high quality of lead generation. They didn’t present a flash-in-the-pan strategy or a quick fix, they presented a long-term strategy for growth and they’ve been able to execute it year after year."
- Adam Clark, 360 Finance
Online broker, 360 Finance needed to increase lead volume, improve lead quality, and decrease its cost per lead. Google Ads had been a reliable channel for them previously, but the performance was waning. We had to help them diversify their lead generation strategy and meet their sales target, fast.
Our audit found tracking for the existing campaign was very inaccurate. Not only that, their cost per lead was double what they thought. We made the bold decision to scrap their existing campaign and start afresh, rebuilding all campaigns and audiences, to establish a growth-focused lead generation campaign that would continually improve performance month on month. We would do this with a multi-channel approach to keep 360 Finance front of mind of consumers via aggressive remarketing.
59% increase in Google Ads leads. 76% decrease in Google Ads cost per lead. 49% decrease in Meta cost per lead.